活動指出，要(yao)深(shen)(shen)入學習(xi)貫徹(che)黨的(de)二十大精神，錨定加(jia)快建設(she)農業強國目標，積極推進農業供給側結(jie)構性改革，推動品(pin)(pin)(pin)(pin)種培優、品(pin)(pin)(pin)(pin)質(zhi)提(ti)升、品(pin)(pin)(pin)(pin)牌(pai)(pai)打造和標準化(hua)生(sheng)產(chan)。要(yao)堅持(chi)以(yi)品(pin)(pin)(pin)(pin)質(zhi)為(wei)基，嚴把(ba)農產(chan)品(pin)(pin)(pin)(pin)質(zhi)量安全(quan)關，加(jia)快綠(lv)色食品(pin)(pin)(pin)(pin)、有機(ji)農產(chan)品(pin)(pin)(pin)(pin)、地理(li)標志產(chan)品(pin)(pin)(pin)(pin)發(fa)展，以(yi)高(gao)質(zhi)量的(de)品(pin)(pin)(pin)(pin)質(zhi)筑牢(lao)品(pin)(pin)(pin)(pin)牌(pai)(pai)建設(she)根(gen)基。要(yao)堅持(chi)以(yi)文化(hua)為(wei)魂，大力傳承(cheng)優秀的(de)農耕文化(hua)，深(shen)(shen)入挖掘農產(chan)品(pin)(pin)(pin)(pin)背(bei)后的(de)價值理(li)念和文化(hua)內涵，講好農業品(pin)(pin)(pin)(pin)牌(pai)(pai)故事。要(yao)堅持(chi)以(yi)營銷為(wei)要(yao)，做好農產(chan)品(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)牌(pai)(pai)推介、暢通農產(chan)品(pin)(pin)(pin)(pin)流(liu)通渠道(dao)，提(ti)升品(pin)(pin)(pin)(pin)牌(pai)(pai)發(fa)展空(kong)間。 

中國(guo)農產品(pin)市(shi)(shi)場協(xie)會發布(bu)了農業品(pin)牌目錄農產品(pin)品(pin)牌。農業農村(cun)部有關(guan)司局、山東(dong)省(sheng)農業農村(cun)廳、青(qing)島市(shi)(shi)人民政府、新疆生產建設兵團第八師(shi)石河子市(shi)(shi)、河北省(sheng)元(yuan)氏縣相關(guan)負責人及(ji)有關(guan)專家學者、企業代表作主題演講和(he)交流發言。甘肅(su)慶陽市(shi)(shi)、陜西銅川市(shi)(shi)、山東(dong)濟南萊(lai)蕪區(qu)、廣東(dong)連山縣、重慶梁平(ping)區(qu)、青(qing)島市(shi)(shi)相關(guan)區(qu)縣推介了當地品(pin)牌“土特產”。 

農(nong)(nong)(nong)(nong)(nong)業(ye)品牌(pai)推(tui)介(jie)活動(dong)由第(di)二十屆中(zhong)(zhong)國(guo)國(guo)際農(nong)(nong)(nong)(nong)(nong)產(chan)品交易會組委會主(zhu)辦(ban)，全國(guo)農(nong)(nong)(nong)(nong)(nong)業(ye)展(zhan)(zhan)覽(lan)館、中(zhong)(zhong)國(guo)農(nong)(nong)(nong)(nong)(nong)村雜志社、中(zhong)(zhong)國(guo)農(nong)(nong)(nong)(nong)(nong)產(chan)品市(shi)場(chang)協會、中(zhong)(zhong)國(guo)農(nong)(nong)(nong)(nong)(nong)業(ye)展(zhan)(zhan)覽(lan)協會、青島市(shi)人民政府、山東(dong)省(sheng)農(nong)(nong)(nong)(nong)(nong)業(ye)農(nong)(nong)(nong)(nong)(nong)村廳承辦(ban)。農(nong)(nong)(nong)(nong)(nong)業(ye)農(nong)(nong)(nong)(nong)(nong)村部相關(guan)司(si)局和單位(wei)(wei)，有關(guan)省(sheng)（區、市(shi)）農(nong)(nong)(nong)(nong)(nong)業(ye)農(nong)(nong)(nong)(nong)(nong)村部門以(yi)及相關(guan)推(tui)介(jie)單位(wei)(wei)負責人，農(nong)(nong)(nong)(nong)(nong)業(ye)領域專家學者，農(nong)(nong)(nong)(nong)(nong)業(ye)龍頭企業(ye)、農(nong)(nong)(nong)(nong)(nong)產(chan)品批發市(shi)場(chang)、電(dian)商平(ping)臺(tai)、金融投融資機構(gou)等代表300余人參加活動(dong)。